Bushmills

27 August, 2008
Page 16 
Brand owner Diageo

Produced in Northern Ireland

Size 70cl and 75cl in the US

Price £49 , E69 , US$99

A bv 46

Markets US, Ireland, France and travel retail for 2008. Exclusive to travel retail and Bushmills Distillery shop as of 2009

Contact maria.a.kennedy@diageo.com

Diageo has kicked off the 400th anniversary celebrations for Bushmills, its Northern Irish whiskey, with the launch of blend 1608.

Created using a high percentage of malted barley and triple distilled, the whiskey will be available across Bushmills' key markets from February, but due to limited quantities it will only be distributed through global travel retail, as well as the distillery shop, from 2009.

Diageo is investing £6 million in the Bushmills brand and has tripled production over the past two years, hoping to take it to 5 million litres by this summer.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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