Briefs

27 August, 2008
Page 7 
  • Racke, the German-based drinks group, has taken on the German distribution of Rich Prosecco, the brand endorsed by glamour girl and hotel heiress Paris Hilton. The sparkling wine drink, made with Prosecco grapes from the Treviso region of Italy, comes in gold 20cl cans . It also comes in Rich Passion with passion fruit and Rich Royal with strawberry and cassis.
  • Heineken has announced a three-year partnership with airlines Air France and KLM. The Dutch brand will be solus on all KLM flights and the majority of Air France aircraft. It will also be the beer in most of the two airlines' lounges. Also, the brewer has bought Serbian brewer Rodic. Its brands include MB Premium, MB Pils and Master.
  • South African wine producer DGB has bought Franschoek Vineyards. The Franschoek valley is the food and wine region of the Cape winelands. The former co-operative's brands will be added to DGB's Douglas Green, Bellingham and Boschendal brands.
  • Whyte and Mackay, the Scotch whisky producer, now a subsidiary of the Indian-based company, United Spirits, has opened an office in Taiwan, the world's second largest market for premium malt whiskies. The company says its Dalmore range of luxury malts will be priced at a 15 per cent premium over existing brands.
  • Giesen Wines in Marlborough, one of the largest wine companies in New Zealand, has announced that it is to remain a family company, despite various unnamed approaches to buy it.

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Dominic Roskrow

Ringing the changes

Dom Roskrow tries to make sense of the last twelve months 

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