In Brief

27 August, 2008
Page 5 
  • Palandri Wines, the Margaret River winery, has appointed Svarog JSC as it s importing agent for Russia.
  • Formula One world champion Michael Schumacher is to become Bacardi's global social responsibility ambassador, starting in January with a "don't drink and drive" message.
  • Constellation Europe has invested £3 million in a pre-Christmas marketing campaign for its Californian wine brand Robert Mondavi.
  • Grosvenor House saw the end of an era when the London hotel's barman Joe Creighton retired after 42 years service.
  • Moreno Wines has been appointed the exclusive UK agent for Italian Prosecco producer Mionetto.
  • Benromach has produced Latitude 53º , a single cask bottling of its Speyside single malt whisky, to commemorate its partnership with the Clipper 07-08 Round the World Yacht Race. Visitors to the benromach.com website can win a bottle by guessing how long the 'Glasgow: Scotland With Style' clipper will take to complete the journey.
  • The Patrón Spirits Company has finalised a partnership with Prague-based Kratochvílovci to distribute Patrón tequila and Pyrat rum in the Czech Republic.
  • Carlsberg has entered into a joint venture with state-owned Hanoi Beer & Beverage Corporation (Habeco) to build a brewery in souther Vietnam. Carlsberg and Habeco will each hold a 29 per cent stake.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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