Harveys Bristol Cream

27 August, 2008
Page 20 
Brand owner Beam Global

Spirits & Wine

Produced in Spain

Size 75cl

Price £7.49

A bv 18

Markets Worldwide

Contact: lynne.garrett@beamglobal.com


Beam Global Spirits & Wine has unveiled new packaging for Harveys Bristol Cream, the best known sherry brand in the world - a bottle is sold every six seconds .

The new look - hailed as the most radical change in over a decade - features a metallic label with an H logo.

The company carried out research among more than 2,000 35-to-45-year-old women, the target audience for Harveys. Drew Munro, general manager for Beam Global UK , said that in 12 years of drinks marketing he ha d never known such feedback: 94 per cent, against a normal average of 60 per cent.

Bristol Cream is a blend of finos, aged amontillados, olorosos and Pedro Ximenez, aged in the solera system. It is matured in American oak barrels for at least three years.

Comment

Christian Davis

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