WDF adds exclusive: Pinky vodka

27 August, 2008
Page 14 
UK airport retailer World Duty Free has expanded its white spirits offer with the exclusive UK launch of Pinky vodka.

The brand, which is produced with 12 botanicals, including violet and rose petals, giving it a bright pink colour, sold 300 bottles priced at £19.99 each in the first five days of being on the shel ves.

Commenting on the launch, WDF head

of category for liquor, Fraser Dunlop, said: "We are delighted to offer yet another WDF exclusive and, in this instance, such a beautiful one.

"With a broad range of world-class brands, along with our many exciting exclusives, we

are encouraging passengers to arrive early to take advantage."

Comment

Christian Davis

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So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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