Edrington releases 21 Year Old Highland Park exclusive

27 August, 2008
Page 14 
The Edrington Group has released a new aged travel-retail exclusive reference for its fast-growing Orcadian single malt whisky Highland Park.

The new 21 Year Old expression joins five other variants in the brand family, slotting in between the 18 and 25 Year Old references. Priced at US$99, the new 47.5 per cent abv whisky has already been listed with Pan-Asian duty-free retailer DFS Group and UK airport shop operator World Duty Free.

Edrington's area director for global travel retail, William Ovens, said: "The introduction of the 21 Year Old extends our range of aged variants to six, so Highland Park has the widest range of aged expressions of any single malt brand in the channel."

Duty free is the second biggest market for Highland Park after the UK.

Sales grew year on year by 15 per cent - only bettered in the single malt sector by The Macallan .

Comment

Christian Davis

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