Boru vodka takes on Raul Godoy to champion brand

27 August, 2008
Page 5 
New York-based Castle Brands has asked the man who launched Absolut into the Caribbean and Latin American markets to do the same for its Boru vodka brand.

Castle has appointed Miami-based Godoy Wine & Spirits, headed by Raul Godoy, to handle Boru along with Clontarf Irish whiskey, Brady's Irish Cream and the Celtic Crossing liqueur brand.

Godoy launched Absolut into the same market in 1978 through his Vinos Mundiales company after beginning his career with Seagram 10 years before.

The move is the first major step by Castle Brands outside its core markets of the US and Europe.

Godoy said he thought the Castle portfolio would benefit from his company's "extensive distributor relationships in the Caribbean and Latin America".


David Williams

From the crystal ball

Few days before writing this article, i came across an old piece by Robert Parker, written in 2004, in which he made 12 bold assertions about how wine would look by 2015.

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