The partnership will incorporate branding on all live broadcast coverage and support programming across broadcast, online and on-demand viewing.
This association is part of Moët’s global celebration and cinema platform that was launched in March 2009 with the unveiling of Scarlett Johansson as the face of the brand. This collaboration marked the first Hollywood celebrity ambassador of a champagne brand.
Highlights of the Oscar deal includes branding that appeared during the Golden Globes in January and that will appear around Oscars programming across all Sky Movies channels, Sky1 (HD), Sky2, Sky3, Sky Arts 1, HD, Sky News and The Biography Channel.
Sally Warmington, marketing director at Moët & Chandon UK, said: “Moët’s sponsorship of the Oscars on Sky for the second year running further cements our position as the champagne of the most glamorous and celebratory moments in cinema. As category leader, only Moët has the credibility & authority to undertake such a high level association.”
The brand will incorporate fifteen second opening and closing billboards and five second breakbumpers on; Oscars Live Ceremony, Red Carpet Arrivals, and all associated features including “And the Winner Is…” on The Biography Channel, and “Inside The Actors Studio” on Sky Arts.
Creative credits were produced by Sky’s in house creative team, using the strapline “Celebrate the Oscars with Moët”.