Rémy Martin launches Louis XIII Rare Cask in UK

22 February, 2010

The House of Rémy Martin is launching its ultra-premium Louis XIII Rare Cask 43.8%abv in the UK.

The liquid was drawn from a single rare cask, which cellar master Pierrette Trichet earmarked as outstanding in 2004.

Anthony Habert, senior brand manager at First Drinks said:

“Despite continued talk of a fragile economic climate, ultra premium spirits are continuing to find favour with consumers who are looking for something extra special. Trading up is still alive and well for consumers looking to move up from mainstream cognacs to premium offerings.”





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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