Chivas Regal rolls out Shadows campaign

16 February, 2010

Chivas Regal is to roll out the latest installment of its Live with Chivalry campaign. Shadows aims to further explain the chivalry concept by juxtaposing images of modern-day knights with their more medieval chivalrous shadows.

The Chivas Regal Live with Chivalry advertising campaign was introduced to the world in November 2008. Since its launch, Chivas Regal’s campaign is now visible in more than 50 markets.

Sophie Gallois, global brand director for Chivas Regal said: “It is the juxtaposition of really contemporary, urban scenes with their chivalrous, bold and brave shadows that gives the Shadows campaign its timeless appeal. The visuals are premium and sophisticated, but they also have a deeper meaning.”

Shadows, which has so far launched in 12 markets including Spain and Russia, will further introduce the Chivas values as part of a premium, aspirational and masculine lifestyle.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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