I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
The Chivas Regal Live with Chivalry advertising campaign was introduced to the world in November 2008. Since its launch, Chivas Regal’s campaign is now visible in more than 50 markets.
Sophie Gallois, global brand director for Chivas Regal said: “It is the juxtaposition of really contemporary, urban scenes with their chivalrous, bold and brave shadows that gives the Shadows campaign its timeless appeal. The visuals are premium and sophisticated, but they also have a deeper meaning.”
Shadows, which has so far launched in 12 markets including Spain and Russia, will further introduce the Chivas values as part of a premium, aspirational and masculine lifestyle.