Bruce Cakebread, CEO of Cakebread Cellars, has been elected to the role. He follows in the footsteps of his father and his brother as board director and takes over from Paula Kornell of Oakville Ranch winery.
Cakebread said: "Now more than ever, the strength of our association is vital to our members' success as we navigate this current, uncertain wine market. Whether it's providing marketing opportunities for wineries to promote their wines or offering them workshops on a variety of subjects, Napa Valley will continue to be a leader based on the unity of our membership."
The NVV trade group will continue to focus on promoting the appellation and its wines with programmes domestically and internationally. Cakebread, along with fellow vintners, will also ensure that Napa Valley continues to champion environmental causes.
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents 375 Napa Valley wineries.