Mosaiq acquires dark rum from Pernod

15 February, 2010

Canada: Mosaiq has acquired the global rights to the Lemon Hart rum brand from Pernod Ricard.

Financial details of the transaction were not disclosed. The marketing and sales transition of the brand to Mosaiq have been completed while the production transition will be completed by the end of June 2010.

According to Mosaiq, the acquisition of Lemon Hart lifts the company to number one in the imported dark rum segment in Canada with a 41% share of market.

Pierre Thériault, executive vice president, Mosaiq said: ."We are very excited about adding a premium brand like Lemon Hart to the Mosaiq owned-brands portfolio. This purchase solidifies our strategic vision to expand our national presence within select categories, through acquisition and agency representation.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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