The Yellow Tail brand was launched in 2001 and has grown from 500,000 cases to almost 12 million cases today.
John Casella, managing director, Casella Wines, said: “I believe we have found a like-minded partner with significant reach and influence in the UK market. Casella Wines is the largest family-owned winery in Australia, with Yellow Tail the fourth most significant wine brand globally, and Percy Fox & Co are the 2nd largest wine distributor in Great Britain.”
Simon Lawson, Percy Fox & Co director & general manager commented on the agreement: “We are delighted to announce this partnership with Casella Wines. We believe Yellow Tail is a brilliant fit with the other brands in our portfolio; Blossom Hill, the UK’s no 1 brand, Arniston Bay from South Africa, Santa Carolina from Chile and Piat the No2 brand in France, along with the prestigious champagne brands from Vranken Pommery.
Casella Wines acknowledged the work that the brand’s former distributor, Off Piste Wines, had done over the past three years.