US: Innis & Gunn sets up US arm

08 February, 2010

Scottish beer company Innis & Gunn has formed a US operational arm - Innis & Gunn USA.  The new company, led by Dan DeLuca, will be responsible for the distribution and marketing of the Innis & Gunn range as the US becomes a key focus for securing the brand’s continued growth.  Figures for 2009 released next month are expected to show a 30% YoY rise in turnover.

Currently, the US accounts for 3% of Innis & Gunn sales, but with the ‘craft’ beer category in the US making up 16% of the total US beer market, there is opportunity for growth.

Structuring the new operation and managing the route to market is new managing director Dan DeLuca, who joins Innis & Gunn USA from International Beverage. He has 17-years experience in managing major distributors, launching numerous beer and spirit brands and marketing a wide range of Scotch whiskies.

Dougal Sharp, managing director, Innis & Gunn Brewing Company, said: “Gaining a strong foothold in the US is an integral part of our growth strategy as we look to write the next chapter in Innis & Gunn’s success story.  The market conditions are perfect, the product is perfect and now we have the perfect man in the job to lead the new set-up.  Dan’s track record speaks for itself and we’re thrilled to have him as part of the team.   

“Our revenue from exports accounts for around two-thirds of our turnover.  With the US growth plans, our ambition of making Innis & Gunn as synonymous with Scotland as any malt whisky brand comes one step closer.”

Innis & Gunn has three core products in its range: Original, Blonde and Rum Cask, as well as many limited edition beers.  It is available in seven countries globally (UK, US, Canada, Ireland, Finland, Sweden and Norway).





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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