Bacardi and Brown Forman end distribution deal in Germany

01 February, 2010

Bacardi and Brown Forman are to end their distribution arrangements in Germany

Bacardi, the world’s largest privately owned spirits company, has announced that it and the American drinks company Brown Forman have agreed mutually to end their distribution arrangements in Germany and not to renew their distribution contract expiring at the end of September.

The two companies’ cooperation will continue in the US and the UK as well as a number of other markets worldwide.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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