Deutsch’s CEO, Peter Deutsch said: “Vodka is the #1 consumed spirit in the US, selling 55 million cases per year, and the numbers are increasing.
“Following the announcement of our new spirits division in July, we immediately began the search for the right partner to supply us with this important category. “
Luksusowa Vodka will be sold nationwide at approximately $24.99 for the 1.75L, $16.99 for the 1L, and $13.99 for the 750ml.
Victor Jerez, CEO of Wyborowa SA, said: “Luksusowa is a fantastic brand with an authentic pedigree and tremendous long-term growth potential in the US - the number one vodka market worldwide. Through our partnership with W.J. Deutsch, we will be able to capitalise on Deutsch’s sales and marketing expertise, strong network of US distributors, and on and off-premise relationships, and together grow Luksusowa into one of the leading imported vodkas in the country.”