Wakefield Wines go carbon neutral

06 January, 2010

Australia: Clare Valley-based Wakefield Wines has announced that its Eighty Acres range is 100% Carbon Neutral.

The company believes it is  the first to reach this status,  based on a life cycle assessment model compliant to ISO14044. Wakefield developed the Life Cycle Assessment (LCA) model to measure the carbon dioxide or equivalent emissions at every step in the lifecycle of the Wakefield Eighty Acres range of wines.

The lifecycle begins in the vineyard before harvesting and ultimately ends with the consumption, disposal and recycling of the finished packaging. This analysis was then independently audited and approved by RMIT University. Wakefield has selected Carbon Neutral as its partner to offset the sum of carbon dioxide emissions through a ‘range of domestic projects’.

Mitchell Taylor, managing director and winemaker, said: “Wakefield Wines is a family owned company operating in both rural and urban environments.  This direct link with the land, along with the long term view we hold for our business development, results in a commitment to operating in a manner that eliminates any negative impact on the environment.”

Point of sale material for the Eighty Acres wines - to include bottle stickers, carton stickers, neck boxes, shelf talkers and A4 header cards – all of which have had their carbon emissions off set.

Eighty Acres Chardonnay Viognier 2007

Eighty Acres Cabernet Shiraz Merlot 2006

Eighty Acres Shiraz Viognier 2006

There is also a new website for Eighty Acres: www.eightyacres.com.au

In the UK, the Eighty Acres wines have an RRP around £9.99 and are distributed by Stratford’s Wine Agencies.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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