The company has secured partnerships with DFASS to offer Patrón Silver tequila for duty free sales onboard international flights on American Airlines, Delta Airlines, and Canada’s Air Transat. Patrón’s first airline listings began several months ago with retail programmes on United Airlines (via Duty Free World), and Virgin Atlantic Airways (via Tourvest). Additional airline listings are also planned.
Joe Arellano, Patrón’s vice president of travel retail and Latin America said: “Duty free operators on the ground and in the air have discovered the strong consumer demand for Patrón tequila.”
Patrón is also now featured in the first class cabin on Swiss International Airlines, and poured onboard Virgin America flights.
Patrón is supporting these airline listings with various promotional and advertising executions, including in-flight and online. Patrón also advertises and promotes the brand in major airports throughout the world, both in passenger terminals and in duty free stores.