The drinks company has appointed Peter McDonough, currently president North America innovation, to the role of president, chief marketing & innovation officer, effective January 1, 2010.
In conjunction with this appointment, Diageo will be combining the marketing and innovation teams to ensure the company is best organised to deliver top-line growth ambitions. McDonough will report to Larry Schwartz, president, Diageo USA.
Ivan Menezes, president & CEO of Diageo North America said: "Looking ahead, we believe that marketing and innovation will become even more vital to achieving our strong growth ambitions.
"We are confident that combining these teams under one leader will bring significant benefits to the North America business and foster a more holistic growth strategy between organic and innovation growth.
"Peter brings exceptional leadership and proven results to this important role.
"He is a remarkable leader, and we are confident he will help take our marketing and innovation agendas to the next level, resulting in even greater sustainable top-line growth for our brands."
As a result of this organisational change, Jon Potter will move out of his current role as chief marketing officer, North America, and Diageo said it will work with him to explore future opportunities within the company.
Schwartz added: "On behalf of Diageo's leadership team, we would sincerely like to thank Jon for his many contributions to Diageo North America.”