Guinness goes to Angola

01 December, 2009

Diageo is to partner Unicer to launch Guinness Original in Angola.

Diageo and Portuguese brewer Unicer, which is a major beer importer into Angola, have announced a new partnership to manufacture, import and distribute Guinness into Angola.

Guinness Original is inspired by and based on the Dublin Extra Stout Original recipe.

Nick Blazquez, Africa managing director, Diageo, said: “Angola is a growing market and is already seven per cent of the African beer market and this is set to grow as the Angolan economy grows.  We know that now is the right time to invest in Guinness as it is by the far most international beer brand across the continent and its success will certainly be felt in Angola through our partnership with Unicer.”

António Pires de Lima, CEO, Unicer, said: “Angola is a strategic market for Unicer. We have an important investment project for an industrial unit with local partners and our beer brands have the Angolan consumer’s preferences. Guinness will be a fantastic addition to our brands.” 
Guinness Original will be supported by a television and outdoor advertising campaign. 300 key outlets will be supported with point of sale materials to raise awareness of the new brand in Angola, including branded fridges and training of bar staff to achieve the perfect serve.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

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