Nasard will have global responsibility for the company’s marketing, sales, innovation and wholesale strategies. In addition, he will be responsible for portfolio management, as well as the continued growth and strength of the Heineken brand around the world. Nasard will be based at Heineken’s Amsterdam headquarters.
Originally from Lebanon, Nasard joins from Procter and Gamble where, since 2006, he has been general manager of the $1.2 billion personal care business for Central, Eastern-Europe, the Middle-East and Africa, based in Switzerland. During his 17-year career with Procter and Gamble, Nasard has held a number of senior marketing and management roles based in Switzerland, Russia, Germany and the USA.
Jean-François van Boxmeer, Heineken CEO, said: “I am delighted to welcome someone of Alexis’ calibre and considerable track record to this critical role. Alexis possesses an exceptional balance of marketing capabilities, leadership skills and general management experience. This, coupled with his insight-driven, portfolio-based approach, will help drive significant brand and value growth across our portfolio.”