Ludovic Ducrocq is the brand‘s first ever global ambassador.
Ludo started his career with William Grant in 2000 as a guide at the Dufftown Distillery in Speyside. He joined the tasting panel in 2002 and he is still a member. His new role will include recruiting, training and mentoring a team of ambassadors.
Ludo’s appointment follows last year’s brand re-launch, which included a £35 million investment.