According to the release statement, ‘the Society is tapping into the aspirational Indian whisky drinkers who comprise the world’s largest consumer block for the Scotch whisky industry.’
As part of the Society’s launch, an event was held at the Taj Mahal Hotel in New Delhi. Society managing director, Paul Miles said: “India is seen as a huge opportunity for the Scotch industry and this is an exciting development for the Society in a country where consumers are very interested in Scotch whisky and single malts. The enthusiasm expressed by everyone attending this event for what the Society has to offer was very encouraging.”
The Scotch Malt Whisky Society has over 26,000 members worldwide with Members’ Rooms, in Edinburgh and London. The Society bottles single casks from a range of 125 malt whisky distilleries.