Maxxium gives Teacher's whisky marketing push

30 September, 2009

Maxxium UK is to launch a new campaign for Teacherís whisky.

Launching in October, the Teacherís School of Whisky campaign will include advertorials in menís lifestyle magazines and national newspapers, regional consumer master classes, consumer PR†and trade support through education and in-outlet activity.

Maxxium UKís brand manager for Teacherís Janette Peat said: ďOur campaign will dispel the myth that blends are inferior to malts by highlighting the craftsmanship that goes into making a blend and the skill required to ensure its flavour is consistent year after year.Ē





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. Iím standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what weíre being told is a ship exploding as it sails towards a lighthouse. I think.

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