Johnny Neill, managing director at Whitley Neill said: “I am absolutely delighted that Whitley Neill Gin has now become part of the Halewood International portfolio. With both companies’ strong UK and South African connections and their commitment to innovation in the spirits sector it is a perfect fit that will enable Whitley Neill Gin to grow to its full potential.”
The product has an ABV of 42%, is available in 70cl bottle and retails at around £16.99 in the Off-Trade. On-trade listings include M&B owned Browns Restaurants as well as The Dorchester and Dukes Hotel. Halewood International is looking to target the brand at 28-45 year old male and female premium gin and spirits drinkers.
Graham Oak, marketing director of Halewood International, said: “Our first goal will be to drive distribution growth in both the On and Off Trade in the UK before looking at international expansion for the brand."