UK: Yellow Tail launches sparkling wines

25 September, 2009

Australian wine Yellow Tail has launched two sparkling wines into the UK market.

Bubbles Rosé, which is available from Asda, and Bubbles, which is available from Asda and Tesco Wine Club from mid October, are priced £7.98. These sparkling wines expand the Yellow Tail portfolio of red, white and rosé wines already sold in UK supermarkets.

Angus McPherson, export sales manager, Casella Wines said: “The introduction of the Bubbles and Bubbles Rosé range complements a growing movement towards sparkling wines in the UK. According to AC Nielsen, the sparkling category has shown growth of over 6% this year. We look forward to growing this segment further as the range hits supermarket shelves.”

 





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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