Coors Light beer goes to Costa Rica

25 September, 2009

Molson Coors has extended the distribution of Coors Light beer to Costa Rica through a partnership with Agencias Feduro (Costa Rica).

Coors Light is now available at supermarkets, convenience stores, bars and casual dining restaurants throughout Costa Rica.

According to Molson Coors, Costa Rica is the second largest beer market in Central America together with Panama, where Coors Light was introduced in 2007. The Light beer category within Costa Rica is growing and is estimated to make up 30% of the country's beer market.

Beginning this month retailers in Costa Rica will carry Coors Light bottles and cans. All packages will feature mountains on the label with thermochromatic ink that turns blue when Coors Light has been chilled to the correct temperature.

Paul Mendieta, Molson Coors managing director for Mexico, the Caribbean and Central America said: "The introduction of Coors Light to Costa Rica is perfectly timed with the market's growing interest and enthusiasm surrounding American beer.

"We intend to continue growing our business internationally, particularly in this region of the world, America, and we are confident that with these kinds of partnerships, combined with our consumer-preferred brand portfolio and a proven track record of building extraordinary brands around the world, we will achieve this goal."

Coors Light is available in 25 countries, including Mexico, Panama, Ireland, and China.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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