Russian Standard and Beam Global aim to achieve the number two market position within two years in Australia. The duo also aims to achieve the number two position in New Zealand.
Roustam Tariko, founder and president of Russian Standard Vodka said: “It is with great pride that we bring Russian Standard’s authentic premium vodka to the Australian and New Zealand markets, where consumers have a true appreciation for premium spirits. Australia and New Zealand are important markets in our global footprint, and we believe that Russian Standard Vodka will become a clear leader among vodka connoisseurs.”
Phil Baldock, CEO of Beam Global Australia, said: “We are proud to welcome such an ambitious and groundbreaking brand to our diversified portfolio and provide affordable luxury to Australian vodka aficionados.”
The launches are supported by advertising activity.
In addition to Australia and New Zealand, Beam Global distributes Russian Standard Vodka in Canada, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Myanmar, Laos and the Philippines.