Jose Cuervo Platino

27 August, 2008
Page 21 
Brand owner Diageo

Produced in Mexico

Size 75cl

Price US$59.99

Abv 40

Markets US on- and off-trade

Contact diageo.com

Jose Cuervo has extended its Reserva de la Familia range with the introduction of a handcrafted, limited edition, ultra-premium tequila, distilled solely from the flavourful inner portion of the pine of the blue agave.

The individually numbered, hand-signed bottles are presented in a blue wooden display box with a hand-dipped wax seal and ribbon, also in blue, with a cork-finished closure.

The launch is being supported in the US by a fully integrated, US$6 million marketing campaign targeting all ultra-premium spirits consumer groups including 25-39-year-old males and urban professionals.

In a blind tasting by the US Beverage Testing Institute, Jose Cuervo Platino was described as "superlative" and scored 96 - the highest rating ever given to a silver tequila.

Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter