Jose Cuervo Platino

27 August, 2008
Page 21 
Brand owner Diageo

Produced in Mexico

Size 75cl

Price US$59.99

Abv 40

Markets US on- and off-trade


Jose Cuervo has extended its Reserva de la Familia range with the introduction of a handcrafted, limited edition, ultra-premium tequila, distilled solely from the flavourful inner portion of the pine of the blue agave.

The individually numbered, hand-signed bottles are presented in a blue wooden display box with a hand-dipped wax seal and ribbon, also in blue, with a cork-finished closure.

The launch is being supported in the US by a fully integrated, US$6 million marketing campaign targeting all ultra-premium spirits consumer groups including 25-39-year-old males and urban professionals.

In a blind tasting by the US Beverage Testing Institute, Jose Cuervo Platino was described as "superlative" and scored 96 - the highest rating ever given to a silver tequila.


Christian Davis

Diageo’s Special Releases - released

Diageo’s 2016 Special Releases are being debuted this evening (September 21). Here are my rambling tasting notes with comments from master blender Maureen Robinson interspersed with an occasional discussion about cake/dessert comparisons.

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