Nottage Hill Dessert Shiraz

Brand owner Constellation Europe

Produced in Australia

Size 50cl

Price £7.99

Abv 17

Markets UK initially

Contact cbrands.eu.com
27 August, 2008
Page 20 
Constellation Europe is celebrating the 40th anniversary of a classic Australian brand with the launch of Nottage Hill Dessert Shiraz. The first dessert wine produced under the Hardys Nottage Hill brand, it is a ruby red, full-bodied wine with rich dark cherry, blackberry, red plum and soft peppery spice flavours.

Constellation is hoping to open up the dessert category in the UK with a more upfront style of wine with familiar branding . The company is also breaking new ground by using the descriptor Dessert within the style name to help consumers make an informed purchase decision.

Clare Griffiths, VP brands marketing, Constellation Europe, says: "Dessert wines tend to be drunk by affluent, older, consumers of finer food groups. We want to expand this audience with a more accessible dessert wine ."

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook