This national exhibition will include a display of Italian inspired design items. The exhibition will be at the Institute of Contemporary Arts (ICA) in London from September 30 to October 4 2009. Following the ICA exhibition in London, the Peroni Blue Ribbon Design Awards will then tour design venues and style bars across the country.
For the Peroni Blue Ribbon Awards, design enthusiasts were asked to create pieces inspired by the authentic Italian occasion of Aperitivo, which combines small plates of food with light alcoholic drinks during the early evening hours of the week.
The exhibition will include designs ranging from tableware, small furniture and kitchenware to glassware and gadgets.
As well as the exhibitions, Peroni Nastro Azzurro will be introducing a nationwide promotion on-pack promotion on its 330ml and 660ml bottles.