Bacardi USA Inc., the United States import, sales and marketing arm of one of Bacardi, has announced two senior brand management appointments.
Fannie Young becomes vice president, brand managing director for Dewar’s blended scotch whiskies. Young, who joined the company in February 2008, will continue to lead brand marketing efforts for its scotch whisky portfolio which includes Aberfeldy single malt scotch whiskies.
Prior to Bacardi USA, Young held various positions within the wine and spirits industry at companies including Stirrings, Moet Hennessy USA and Diageo.
Giles Woodyer is promoted to vice president, brand managing director of its House of Bombay, which includes Bombay Sapphire gin and Bombay Dry Gin.
Woodyer, who has been with the company since October 2004, will continue to look after brand marketing efforts for the gin portfolio and drive brand innovation.
Prior to joining Bacardi USA, Woodyer worked at McCann Erickson, where he was responsible for relaunching Glenfiddich whisky, and at Diageo-Guinness where he worked on the company’s Guinness, Red Stripe & Smirnoff Ice brands.
Bacardi Global Travel Retail has announced the appointment of René Machon to regional manager of Germany and Switzerland.
Machon is coming from Gebr Heinemann where he was head of category management. Prior to this, he was with Bacardi in Germany for 10 years, working in several positions in marketing, sales, and trade marketing. In his new role, Machon will report to Hauke Marquardt, travel retail regional director for Central, Eastern Europe and Middle East.