Tia Maria

Brand owner Pernod Ricard

Produced in US

Size 70/75cl, 1 litre

Price £15/e12-17 (75cl US$22.59)

Abv 26.5

Markets Worldwide

Contact pernod-ricard.com
27 August, 2008
Page 20 
The long-established coffee liqueur brand Tia Maria has been given a make over. Created from a blend of Jamaican coffee combined with vanilla, cane spirit and sugar, the liqueur is produced by industry giant Pernod Ricard through its Malibu-Kahlúa International subsidiary.

While retaining the classic Tia Maria bottle shape, a refreshed logo, embossed cartouche on the bottle neck and swirling label illustration all add up to a more contemporary look designed to appeal to its core consumer. The new packaging is the first element of a global campaign to reinvigorate the brand which began in the UK in September.

Cyril Claquin, senior vice-president of marketing, Malibu-Kahlúa International, comments that the packaging redesign "elevates the Tia Maria brand to a more premium status with a contemporary, sophisticated look ".

Comment

Christian Davis

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