Ibiza Ice set for UK launch

07 August, 2009

Ibiza/UK: A new RTD (ready-to-drink) is set to launch in the UK. 

Ibiza Ice is a lightly sparkling wine-based cocktail that launched in Ibiza in May. It is set to launch in the UK this September.

The drink will be available in two flavours: White Isie - a white wine-based drinks with lychee, lemon, melon and kiwi; and Sunset – a rosé-based drink with a hint of natural peach. The drink contains 57 calories per 100ml.  

Creator Richard Horwell, a regular Ibiza-goer for 20 years, said: "I have been working in the soft drinks industry for ten years but the Holy Grail for me has always been to develop an alcoholic drink that is perfect for females.  I know it has been said before, but Babycham hit the nail on the head - Ibiza Ice for me is that drink, the one I have been looking for, plus quite a few guys seem to like it too!"

Horwell is also the creator of both trade wine cooler ‘Chilla’ and the domestic ‘VinChilla’.

 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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