Sud de France Festival goes global

06 August, 2009

Sud de France plans to roll out its Sud de France Festival across the world.

Sud de France is an umbrella brand created by the southern French region of Languedoc-Roussillon to promote the area’s food and wine exports. 

The Sud de France Festival will take place in six countries - the UK, Italy, Mexico, Brazil, the United States and China - presenting Sud de France wine and food products in eight cities.

This ten-day trade and consumer event promoting Languedoc-Roussillon’s wines and foods will be held in the following locations:

 London (September 4-13)

Mexico City (October 9-25)

Rio de Janeiro, Sao Paolo and Belo Horizonte (October 1-12)

New York (October 2-12)

Shanghai (October 12-25)

Milan (October 26 – November 1)





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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