Armagnac to play important role for Criollo

27 August, 2008
Page 16 
Criollo Supreme Brands has struck a duty-free and travel-retail distribution deal with Armagnac Chabot for its brand Sempé Armagnac.

The brand encompasses Benelux countries, France and outlets of the Nuance Group Europe.

Criollo managing director Jo Raskin said the Armagnac could play a small but important role in the duty-free operators' liquor offer. "I travel regularly and am convinced that the travel-retail liquor business is moving towards specialist shops. Armagnac is a niche product, but every shop should have a small selection ," he said.

"We should remember that as Cognac becomes more scarce, Armagnac is an excellent alternative."

Criollo, based in Belgium, has also added an Irish cream liqueur to its spirits portfolio, which will be available in the same European markets as Sempé.

Coole Swan liqueur was launched in March this year and is independently owned. It has been listed by UK luxury department store Selfridges and it will be in Nuance's hands next month.


Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook